Who’s got the better work ethic in your business…?

‘You’ (ie. in real life) or the ‘digital version of you’ (ie. online)?

I posed this question at the recent AREC conference.

If most of your prospecting, marketing and lead generation activity is conducted in “real life” and in “real time” by “you” (ie. in face to face or Zoom meetings or on the phone) then you are leaving a huge opportunity on the table.

Why?
Because the ‘digital version of you’ can be doing the lion’s share of the heavy lifting and free you up for the for high-value stuff!

If there’s no ‘digital version of you’ then when you’re not working, nothing is happening.

How do I create ‘digital you’?
If you can take the IP, knowledge and insights from your head and package them up as content like videos, reports, email series, documents and articles, then the ‘digital version of you’ is unleashed to work 24/7 even while you are on holiday, asleep or spending time with family.

**For the record, “real time, real life” input from the real you is very important especially when it comes to closing deals and building personal connections. So save that precious time for the high-value, high-stakes interactions!

If “digital you” doesn’t exist or isn’t pulling its weight, you are making it much harder for yourself, and your prospective clients to get to know, like and trust you.

“Digital you” has the ability to outwork the “real life you”.

Plus ‘digital you’ will support you in so many ways, so I encourage you to consider how you can:

unpack your IP, knowledge and insights and
package it up so that it supports your marketing, lead gen and sales efforts.

Convert your IP and know-how into digital assets like:

Videos, webinar recordings, proposal walk throughs, articles, templates, email series, training courses etc.
Every digital asset you create is an opportunity to put “digital you” to work!

I’m curious does this concept resonate with you?
(Please let me know in the comments)

This post originally appeared on the Bluewire Media blog.

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. Order my LinkedIn Profile Makeover Workbook: Give your profile the makeover it deserves and put your best foot forward.

6. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom

A fake negative comment could occur on your Google reviews, on your Facebook page or even your LinkedIn profile — and it’s quite a scary prospect because it could impact your business!

I’ve spoken at a few conferences lately and it’s attendees’ most common fear!

Watch this short video to learn what to do with fake negative reviews (as well as real negative reviews).

Watch the 08:18 minute training here
or on
Facebook Group | LinkedIn Live | Website | YouTube

Firstly let me start by saying that a real/legit negative review isn’t a bad thing (…even though it may feel that way!)

Provided you have lots of positive reviews, reasonable people reading the reviews know that you can’t be all things to all people.

In fact studies show that a few negative reviews are actually good for business.

In the video I share how I’m not worried by my book’s 1 star review on Amazon:

The book’s content is good, however the file format is not compatible with my Kindle (I bought only two years ago). Amazon Kindle, you really screw up consumers!

Now, secondly, let’s look at how to respond to a fake negative comments.

If you suspect the reviewer is not a real customer (aka a fake reviewer), try this format:

“Hi _______, I can’t seem to find any record of you in our customer database. Can you please contact me on { email or phone number} with the details you used to purchase/sign up? Then I can find you in my system and I can resolve this issue for you.”

This format works out if they are a legit customer or not, and also makes it clear to other people that this negative reviewer may be a fake.

I hope that’s been useful.

If you’d like a framework for replying to 6 different types of comments, please download the free Negative Comments Response Template

This post originally appeared on the Bluewire Media blog.

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. Order my LinkedIn Profile Makeover Workbook: Give your profile the makeover it deserves and put your best foot forward.

6. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom

My first live keynote presentation in over 2.5 years went off without a hitch and it was exciting to be back in front of an in-person audience.

The topic was “Digital Marketing Done Right” and it was for executives and managers.

I’ve got another one at the end of the month on the Gold Coast called “How to build a marketing engine” and a similar one in early June.

If your next conference or company retreat needs a practical & fun session or a workshop on digital marketing, LinkedIn or social media, please check out my speaker page or just hit me up with what you’re looking for.

What did I learn being back after 2.5 years doing Zoom presentations?

• Always practice before every presentation, even if you’ve done it 100x before!
• Go back to the basics of presenting (because a real stage is way different to a Zoom camera and studio)
• Theres nothing quite like the real-time feedback and energy of an in-person audience!

As a speaker, I enjoy having both Zoom and stages in the toolkit for delivering keynotes.  Whilst an in person audience is amazing, Zoom is usually better than the travelling to a conference.

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. Order my LinkedIn Profile Makeover Workbook: Give your profile the makeover it deserves and put your best foot forward.

6. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom

I hope 2022 is off to a good start for you.

On this end, ‘Bluewire Media’ turned 17 years old…!

Can you believe it…?

I remember Toby & I (and Tom, our third co-founder at the start) setting off to register the business name in 2005.

Once we were ‘officially’ business owners, we went on a little east coast surfing safari to Kiama — you’ve got to celebrate the wins, right!

‘Board meeting’

But once we returned and ‘started work’ properly, what followed was literally weeks of knocking on doors, in the summer heat, and asking people “do you need a website?”

Ha ha – we got met with quite a few ‘NO’s, so we got used to rejection pretty quickly!

Plus we discovered not only the need for persistence but the need to evolve and adapt!

We’ve evolved a long way from the web design company we started as.

Long-time readers will remember that my co-founder Toby and I are both non-technical, so we couldn’t build a website even if you wanted us to.

This meant we hired ‘help’ for that part so we could focus on marketing, sales, processes, events, content, building a team, and much, much more!

What’s changed?

In the past 17 years, plenty has changed in the digital marketing world.

Of course, technical tools like social media, payment systems, and publishing platforms have transformed the world we live in.

With a wifi connection, we can all now connect with over a billion people around the world and learn about any topic for free.

It’s possible to start an online business, find clients anywhere in the world, and get paid – all thanks to the internet.

It’s an incredible time to be in business.

When we wrote our book Web Marketing That Works it became a bestseller with readers all over the world.

‘Final edits on the book manuscript, complete’

However, I’m more impressed with what has stayed consistent.

What’s stayed consistent? The fundamentals.

You need clients, you need a good offer, you need a process to sell and deliver your work. You need a network and your reputation.

On the marketing front, generosity still scales.

If you can publish useful information and get it found by the right people, you will build a self-filling audience of prospects and clients who value your work.

On the mentoring and coaching front, there are always people who have walked a similar path to the one you are on. Through books, courses, workshops, or a direct relationship, these mentors and coaches will be able to fast track your journey, if you follow their lead.

With our mentor, David Meerman Scott

Most of all, it’s still important to have fun!

Since the day we started Bluewire, Toby and I have tried to celebrate the wins no matter how small.

For several years in the early days, we hosted birthday parties for clients and readers who could make it to Brisbane for a night!

Even though Toby isn’t very active in the business these days, we’ll still be sitting down for our Bluewire 17th Birthday lunch and reflecting on the adventure so far!

Bluewire’s 5th birthday party (with a couple of 100 guests)

Today also marks the 17th year of the humble Bluewire News email newsletter.

What started as an email to ~400 friends and family has grown to an audience of over 30,000 readers all over the globe.

Whether you’ve been with me since my very first newsletter (** you’ll remember I sent it out addressed “Dear Adam” to all 400 people – oops!**) or whether this is your first email from me, I say ‘thank you’ for reading.

I hope you find it valuable because I love writing it each week.

I’m also pleased to let you know you can get my Bluewire News delivered on LinkedIn as a newsletter.

Click here to get every Bluewire News edition via LinkedIn.

Subscribe to ‘Bluewire News’ via LinkedIn Newsletter

I’ve got more planning tools and free training coming your way soon.

Finally, if my material resonates with you and you want a hand with it all for your business, please comment with “READY”.

“When the student is ready, the teacher will appear.” ~Buddha

Let’s make 2022 the best year yet!

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. Order my LinkedIn Profile Makeover Workbook: Give your profile the makeover it deserves and put your best foot forward.

6. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom

Post nominals on LinkedIn?

[Gold Coast, Queensland, Australia]

VIDEO:

TRANSCRIPT

Today’s question is from Karen. She asked:

“What’s my view on having post nominals included after your name on LinkedIn?”

TRANSCRIPT:

Firstly, what are post nominals?

Now, post nominals are just those letters people put after their name to signify some sort of accreditation or certification. You may see things like CFA, MBA, CFP, CSP. You may see things like CFA, MBA, CFP, CSP.

There’s all sorts of different post nominals that you could put, assuming that you’ve, obviously, got the accreditation.

Should you put your credentials after your name on LinkedIn?

Now, my take on this is if those post nominals are meaningful to your ideal buyers, if those post nominals are meaningful to your ideal buyers, then definitely include it because it conveys authority and proves credibility.

However, if those post nominals are only really meaningful to you and no one else knows what they mean or what they stand for, I probably wouldn’t bother. For example, in my sort of speaking world, there’s an accreditation called a CSP, Certified Speaking Professional.

So a lot of speakers will put that on their LinkedIn name because to conference organisers and people booking speakers, that is a meaningful way to convey your credibility as a speaker.

Should I put my degree or certification after my name on LinkedIn?

That said, there’s a lot of post nominals out there that no one really has a clue what they mean. In those situations, I probably wouldn’t bother putting it on. Hope that helps Karen.

My name is Adam Franklin. See you in the next video.

MY MARKETING METHODOLOGY

This post originally appeared on the Bluewire Media blog.

PS. When you’re ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book a 20 min slot to talk on Zoom.

My predictions for LinkedIn in 2021

My name is Adam Franklin, and I’m the CEO of Bluewire Media, the author of Web Marketing That Works, and I’m a LinkedIn marketing coach.  Here are my 2021 LinkedIn predictions.

1. LinkedIn CRM feature.

Now my predictions for 2021 for LinkedIn is firstly, I believe that they are going to improve the CRM capacities of the platform. For example, if we’ve got hundreds or thousands of contacts, currently it can be quite a mess to keep track of everybody.

Now, I remember when they had a CRM feature where you could add notes, where you could add tags. If they were to reintroduce that, that would be a huge advancement in my opinion.

Now to take that one step further. If we could actually have visibility as to where conversations were at with people, according to maybe tags that we applied to certain contacts, that would make it so much more meaningful as a marketer, as a sales person, and as a business owner, to have a much more meaningful exchange with the people in our network.

Currently, certainly for myself and clients, it’s a manual process of tracking those conversations in a separate platform like a CRM or a spreadsheet. But if LinkedIn provided that in the platform, I believe we will be spending a lot more time in there in LinkedIn, and it would be valuable for both the users and LinkedIn.

2. Improve Inbox Experience

Number two. I think an advancement or an improvement that they should make, and is my prediction, is to improve the inbox experience. If we could have folders, if we could have a logical way to actually keep track of the various inboxes. I mean, for example, the sales navigator inbox is different and separate to the LinkedIn inbox, which can often make having a seamless conversation with somebody very difficult when you can’t see the other communications that you’ve had in the past.

3. Improved LinkedIn Events

And thirdly, I think LinkedIn events is going to go from strength to strength. I love how that people can now register their name and email address, and if they were to then have a feature where if somebody registered for your event, and then you visited that person’s profile. If there was information to say this contact actually registered for your event, as part of like the CRM feature, that would be hugely valuable so that you can see on a dashboard, how that person has interacted with your events, maybe even with your content, and with your private messages.

That would just make the LinkedIn experience so much better. And they’re my predictions for 2021. Cheers.

MY MARKETING METHODOLOGY

This post originally appeared on the Bluewire Media blog.

PS. When you’re ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book a 20 min slot to talk on Zoom.

[Tweed Heads, NSW, Australia]

VIDEO: How to make money from a blog

TRANSCRIPT:

Today’s question is how do I earn money from my blog? All right, so this is from Jager Dave. Now, let’s break this down a little bit, because there’s all sorts of different ways out there I guess you can make money from your blog, but a lot of them are not recommended. For example, Google AdSense, putting someone else’s ads on your blog. If you’re lucky, you might get a few cents per click or per impression. It’s going to take way too much traffic for that to even be viable. So let’s have a look at what I recommend.

I’m going to pull up the iPad here. So the goal is let’s get revenue for our blog, from our blog. First thing we need to do, we need to firstly get blog traffic. Then we need to convert them to email subscribers, then we need to convert them to customers or clients. Now, easier said than done. So what do we need to do? First step, with our blog, we obvious, well, it’s not obvious, we do need content. We need content to attract people in. We need content for people to read. We need content for Google to index so that people can actually find our blog through various channels, e.g social media, e.g Google.

Content on its own isn’t going to make you any money unless there is a system for nurturing people around this journey. Most bloggers, they have good content, so that’s a starting point. That’s step number one. Then what we need is we need a call to action, that is step number two. We want a blog with good content, and then we want to nurture people to the next step. We do that by having a call to action, by saying something like, “If you like this article, download this companion resource, download this lead magnet, download this flagship content.” We need a call to action in order for that to happen. Now of course, if we’re offering something as the call to action, then we actually need to have that piece of flagship content that we are offering.

Content on its own isn’t going to make you any money unless there is a system for nurturing people around this journey. Most bloggers, they have good content, so that’s a starting point. That’s step number one. Then what we need is we need a call to action, that is step number two. We want a blog with good content, and then we want to nurture people to the next step. We do that by having a call to action, by saying something like, “If you like this article, download this companion resource, download this lead magnet, download this flagship content.” We need a call to action in order for that to happen. Now of course, if we’re offering something as the call to action, then we actually need to have that piece of flagship content that we are offering.

Very few people sign up for a newsletter for the sake of getting more email in their inbox, so we need flagship content to entice people to join us. Something so valuable that people would pay you for it if you ask them. Something that you are known for, something that is actionable and practical. That is what flagship content is all about. We offer that in the call to action, then of course we need to have it there to deliver, but we also need the mechanism for them to enter their name and enter their email address to receive that flagship content, and that is known as a landing page.

That is the virtual business card swap. In real life, when we meet somebody, we have a little conversation. If we want to keep in touch, I offer you my business card and I take yours. Then we have a means to stay in contact with one another. All right, so step three, flagship content. Step four is the landing page, as the mechanism to do that. Step three, flagship content. Step four, landing page. This means your blog traffic comes to your blog for the content. There’s a call to action. They say yes, that sounds good. Great. They can get the flagship content. They do so on a landing page, then they become an email subscribe. Blog traffic, email subscriber, and then once we are growing a list of email subscribers, then what we need is something that we can offer them that’s going to help them on their journey, that’s going to help solve a problem. And that is where we need an actual offer.

Now, the mistake a lot of us make in the early days is we think we need to build the product before we make the offer. I did that in the start, wasted hundreds and hundreds of team hours building something that in the end, no one was really that interested in. So, step number five, we need an offer to make to our email subscribers. That is important, and it’s important that the offer comes before building the final part of the thing, which is the product, or the service, or the programme, or whatever you want to call it, whatever it is that you are doing to help your people. That comes last.

Okay, so there you have it. That’s how you can earn money from a blog. You want three things. Blog traffic, convert that to email subscribers, then convert them to customers. Most people are focused solely on step one and wonder why their blog doesn’t have any commercial viability. What you really need is step two, three, four, five, and six. Call to action, flagship content, landing page, then they’re on your email list, then you need to make an offer, then you need to have the actual product, service, or programme only once you have someone who is willing to actually pay you money for that, then you can deliver it. All right, folks. So, there is a six step process for making money from your blog. There we have it. Let me know what your other questions are. More than happy to answer them, but that is from Jager Dave. Take care, folks. See you later.

MY MARKETING METHODOLOGY

This post originally appeared on the Bluewire Media blog.

PS. When you’re ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book a 20 min slot to talk on Zoom.

How to do off the cuff videos

[Cargo Wharf, Melbourne, VIC, Australia]

VIDEO: Off the cuff video framework

TRANSCRIPT:

Today I’m going to talk you through a simple framework for doing off the cuff videos just like this.

And it’s from my friend, Alexi.

Before I had this framework, I would often think about what to say, and it would kind of just do my head in a little bit. Then I realised that if I just kept a list of topics, then that would be a very easy system, because I could just look at the topics, when I was about to shoot a video, and know what to talk about.

But now this new framework that Alexi has taught me is, talk it through this framework.

• What happened in the past,
• What’s happening now,
• and the framework for the future.

So whilst I’m teaching you this framework, I’m also implementing it myself. Past, present, future is a simple framework for these off the cuff, impromptu videos. My name is Adam Franklin, hope that helps. See you next time.

This post originally appeared on the Bluewire Media blog

MY MARKETING METHODOLOGY

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join our invitation-only ‘Web Marketing That Works’ group on Facebook. Get to know us, access training resources and hang out with 2,200+ peers.

4. Discover your marketing score.  Take our 40 point Marketing Scorecard (in <6 mins) & get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book 20 min slot to talk on Zoom.

Scripts to start a conversation with your LinkedIn contacts

[Brisbane, Queensland, Australia]

VIDEO: Conversation starters for LinkedIn

Script framework to start a conversation on LinkedIn

TRANSCRIPT:

How do we start a conversation on LinkedIn?

This normally happens, or it’s meant to happen, once somebody has accepted our connection request, but unfortunately, most people just leave it there and never actually initiate or engage in a conversation.

So, we need a few go-to scripts to kick things off.

What should we say as conversation starters for LinkedIn?

Version 1

Now, one of the frameworks you might like to try is this:

“Hi_____, Thanks for connecting. I see that we have many mutual contacts in Brisbane [or in consulting, or in whichever city or industry you happen to have a lot of mutual contacts].” Then say, “What’s your major focus at the moment?” [Or, “What are you working on at the moment?”] “As for me, I’m working on XYZ. Let’s keep in touch, Adam.”

So that’s version one.

Version two

As a second version, you might say,

“Hi _______. Thanks for connecting. Congrats on what you’re doing at ________” […And then say] “What’s your major focus at the moment?” [or “What are you working on at the moment?] As for me, I’m working on XYZ. Let’s keep in touch. Cheers, Adam.”

Two very simple, reliable conversation starter frameworks that you may like to adapt and use yourself.

LinkedIn Outreach Script Template

And if you would like my LinkedIn Outreach and Conversation Starter scripts, just leave me a message down below and I’ll send them over to you.

No opt in required.

My name is Adam Franklin. Hope that helps

Download the PDF: LinkedIn Outreach Script Template

Or download the PDF directly here

This post originally appeared on the Bluewire Media blog

MY MARKETING METHODOLOGY

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join our invitation-only ‘Web Marketing That Works’ group on Facebook. Get to know us, access training resources and hang out with 2,200+ peers.

4. Discover your marketing score.  Take our 40 point Marketing Scorecard (in <6 mins) & get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book 20 min slot to talk on Zoom.

Script to reconnect with 1st degree LinkedIn contacts

[Brisbane, Queensland, Australia]

VIDEO: Reconnect with dormant contacts

TRANSCRIPT: Script framework to reconnect with dormant 1st degree contacts on LinkedIn

How do we reconnect with people who may have been in our first degree network for a long time, but who we’ve never actually spoken to?
So here’s a framework that I’d like to share with you today. It’s a script that you would send to people via direct message.

“Hi _____, We’ve been connected on LinkedIn for ages, and I’ve never actually written to you to say hello, so that’s why I’m writing today. I see you’re at . What are you working on at the moment? As for me, I’m working on XYZ. Great to reconnect. Let’s keep in touch. Cheers, Adam.”

A very simple, reliable framework.

You don’t need to overthink these conversation starters or scripts to reactivate or reengage your contacts. Just do something that you would say in real life, if you bumped into them and away you go.

If you’d like my LinkedIn outreach script templates, just drop me a comment down below and I’ll send them over to you, no opt in required.

My name is Adam Franklin. Hope that helps

Download the PDF: LinkedIn Outreach Script Template

This post originally appeared on the Bluewire Media blog

MY MARKETING METHODOLOGY

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join our invitation-only ‘Web Marketing That Works’ group on Facebook. Get to know us, access training resources and hang out with 2,200+ peers.

4. Discover your marketing score.  Take our 40 point Marketing Scorecard (in <6 mins) & get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book 20 min slot to talk on Zoom.