Verne Harnish was the drawcard for me attending the National Business Growth Summit in Sydney recently (7-8 Feb 2010).

Not only was Verne outstanding as usual but he also introduced us to few other international speakers who I liked.

First was David Meerman Scott, marketing strategist  and author of best-seller The New Rules of Marketing and PR.  In short, David was brilliant especially because his message is very aligned with the ideas we embrace at Bluewire & that we encourage our clients to do.

The take-home message for me is “on the web, you are what you publish!”
–  if you don’t appear on Google you don’t exist and your brand is what Google says it is.
– produce free useful content that solves buyers problems not that talks about your products
buyers will find you if you do this (hint hint, media & press people will find you too!)
– so think like a publisher, not a traditional marketer
carry a Flip Camwith you at all times for unexpected interviews!
hire a journalist to help you produce excellent articles, e-books, videos, blog posts and news releases that focus on  solving your buyers problems!

This is aligned with what we do for clients at Bluewire Media (the web strategy company where I am Marketing Manager), so I wanted to find out more.  I was fortunate enough to record my own interview with David Meerman Scott last week via a Skype video.

Whilst I’ve seen Verne Harnish in Brisbane before and read his book Mastering the Rockefeller Habits several times, I was ready to revisit the Rockefeller Habits.  Toby & I were there specifically to get clarity on Bluewire’s brand promise and our niche.  We made good progress and identified things we already do that could be brand promises.  More soon, I promise!  Plus we were given a ton of book recommendations that should last me the next 12 months.

Here’s a 27 sec interview I did with Verne about his #1 Tip for Business Growth.

Herman Simon was lucky to make it to the Summit, given his bout of illness. Nevertheless, he taught us about the Hidden Champions of 21st Century – unknown companies that are true market leaders.  The key for these hidden champions seems to be decide on your niche & do it exceptionally.

Toby and myself at Growth Summit

It was good to spend time with friends Nigel Heyn from IT Associates and Scott Jackson and also to meet Ian Judson and Troy Collins.   I look forward to having fellow ‘Rockefeller Habits’ advocates in Brisbane to keep me honest.

Business Growth Speaker: If you’d like to me to share more of what I learnt fromVerne Harnish in a presentation, call Bluewire Media on 1300 258 394 or DM me @Franklin_Adam.


business growth, growth summit, verne harnish

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