October is nearly here which means it’s footy finals in Australia.

Footy is not for everyone, but when your hometown team (AFL Brisbane Lions) is playing in the grand final it’s easy to get swept up and get behind them.

I’m firmly a fair-weather fan and am right on board now that they won the AFL flag in convincing style!

Technically I live an hour up the road at the Sunshine Coast where this beautiful rainbow came out on my beach walk today.

Also, my dad celebrated his milestone 80th birthday yesterday so we went out to lunch with a group of his mates.

As you know at the start of each month my team prepares a new planner.

This time it’s the October 2024 — Month Planner for you (Google Doc, no opt-in).

To get your own editable version, remember to click “File > Make A Copy”

Use this October 2024 Planner to map out your content for the month.

License our Marketing IP.

As you know, my team converts my popular marketing templates into fully editable versions in a range of formats: Canva, Google Docs, Google Sheets, and fillable and editable PDFs.

We’ve got a library all ready to go, including:

• Web Strategy Planning Template
• Social Media Planning Template
• LinkedIn Profile Checklist
• SEO Planning Template
• Negative Comments Response Template
• Influencer/Aspirational Contacts Template
• Case Study Framework Template
• Content Marketing Sales Funnel
• Weekly Content Planner
• Flagship Content / Lead Magnet Checklist
• 12-Month Content Planner
• Editorial Calendar Template
• Calendar Year Planner
• LinkedIn 10x Content Guide
• Unpack IP Guide
• Weekly Content & Delegation Planner
• 7-Day Welcome Sequence
• Webinar Funnel Template
• ChatGPT Perfect Prompt Template
• Content Matrix Template
• Content Marketing Trello Board
• High Trust Marketing System
• LinkedIn Video Guide
• Better Public Speaking Guide
• LinkedIn Connection Guide
• LinkedIn Conversion Guide
• LinkedIn Nurturing Process (6 Steps)
• LinkedIn Content Plan
• Marketing Methodology
• Trello Board Template (Marketing)
• Email Sales Copy Template
• Web Marketing 8-Step Blueprint

You can license these templates to rebrand, edit, and make them your own and even use them commercially with your clients.

Marketing consultants, in-house teams and digital agencies have been loving these editable and re-brandable versions.

Get a Lifetime Licence inside my Template Club

For the next 3 days, get lifetime access for just $100 (usually $300 USD).
The INSIDER2 code is pre-loaded at the checkout

Get a Lifetime Licence to Template Club today

Every month we’ll release more templates until all our templates are in there.

Cheers,
Ads

Marketing Coach & Speaker
Founder Bluewire Media
Author of Web Marketing That Works

PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.

6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.

It’s a new month, a new season (Spring for us down under), and also Fathers’ Day (in Aus).

It was special.

I went for an hour’s joggle adventure (a 3yo’s new word for jogging with a pram), had a seafood lunch, and spent the arvo swimming and playing in the park.

My own father came up to spend the day with us too.

As you know at the start of each month my team prepares a new planner.

This time it’s the September 2024 — Month Planner for you (Google Doc, no opt-in).

To get your own editable version, remember to click “File > Make A Copy”

Use this September 2024 Planner to map out your content for the month.

License our Marketing IP.

As you know, my team converts my popular marketing templates into fully editable versions in a range of formats: Canva, Google Docs, Google Sheets, and fillable and editable PDFs.

We’ve got a library all ready to go, including:

• Web Strategy Planning Template
• Social Media Planning Template
• LinkedIn Profile Checklist
• SEO Planning Template
• Negative Comments Response Template
• Influencer/Aspirational Contacts Template
• Case Study Framework Template
• Content Marketing Sales Funnel
• Weekly Content Planner
• Flagship Content / Lead Magnet Checklist
• 12-Month Content Planner
• Editorial Calendar Template
• Calendar Year Planner
• LinkedIn 10x Content Guide
• Unpack IP Guide
• Weekly Content & Delegation Planner
• 7-Day Welcome Sequence
• Webinar Funnel Template
• ChatGPT Perfect Prompt Template
• Content Matrix Template
• Content Marketing Trello Board
• High Trust Marketing System
• LinkedIn Video Guide
• Better Public Speaking Guide
• LinkedIn Connection Guide
• LinkedIn Conversion Guide
• LinkedIn Nurturing Process (6 Steps)
• LinkedIn Content Plan
• Marketing Methodology
• Trello Board Template (Marketing)

You can license these templates to rebrand, edit, and make them your own and even use them commercially with your clients.

Marketing consultants, in-house teams and digital agencies have been loving these editable and re-brandable versions.

Get a Lifetime Licence inside my Template Club

For the next 3 days, get lifetime access for just $100 (usually $300 USD).
The INSIDER2 code is pre-loaded at the checkout

Get a Lifetime Licence to Template Club today

Every month we’ll release more templates until all our templates are in there.

Cheers,
Ads

PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.

6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.

You are invited to my brand new workshop: Unpack ‘Digital You’ & Clone your Magic.

Are you ready to unpack the ‘Digital You’? ..So that ‘Real Life You’ can bring the Unique Magic to your business AND enjoy an extra free day each week.

When you leverage ‘Digital You’ it means ‘Real-Life You’ can shine in your Genius Zone, attract the clients you deserve & unlock business freedom.

​When it’s you who brings the magic to your business — whether its your personal network, reputation, project delivery, expert insights, closing deals, transforming clients or speaking from stage (or most likely all of the above) — you know the business simply wouldn’t exist without you.

​You shine in your Genius Zone and would love to doing your highest value work all the time.

​Nothings pays as well or is as energising as doing what ‘only you can do!’

​If only you could be ‘in the zone’ all the time… it would be business bliss.

​But that feels like a mirage on the horizon.

​Because you get dragged into parts of your business that you don’t love, and that quite frankly drain you.

​You know it isn’t your highest value work and it drains you slowly but surely.

​The drop in energy not only affects you because you pass it on to your prospects, clients and family as well.

​Before long the fatigue sets in and you plateau.

​You know the more time you are stuck here, the slower you will grow.

​But you can’t break out.

​You’ve tried to replicate or scale the magic by outsourcing to an agency, placing interns, growing a team, hiring freelancers or a salesperson, or via checklists, systems and SOPs but they never get close to replicating the secret sauce of what makes you, you!

​That’s because you are the magic.

​You often think “if only I could clone myself…!”

You can.

​What you actually need is for the ’digital versions of you’ to come to the party.

​When we scale ‘Digital You’, we scale the Magic.

​Once you unlock this part, ‘Real-Life You’ is free to do your highest value work.

​And you’re also free to think, to spend time with loved ones, to focus on hobbies, your health or to simply recharge.

​Business is fun again.

​In this masterclass, we’ll cover how to install these 3 mechanisms in your business.

1. ​’Digital You’ — — so your body of work and digital profiles are and putting your best foot forward online so that your reputation precedes you. ‘Real life you’ will be freed up to focus on your highest value projects or to spend time with loved ones hobbies.
2. ​’AI You’ — — so you have all your IP, wealth of knowledge and body of work programmed into a custom GPT. This will enable you to produce your output 100x faster than before. You can deploy it as a ‘content machine’ that understands your unique IP, writing style, buyer personas and business information.
3. ​’Virtual You’ — — so all your important but routine, repetitive and repeatable tasks are handled by a virtual assistant (VA).

​This is the “Clone Your Magic Trifecta” that keeps you in your Genius Zone, attracts the clients you deserve and unlocks business freedom.

​If this sounds useful, please register to join me.

We’ll have time to answer your questions in the Q&A!

Join my 60 minute workshop — Unpack ‘Digital You’ & Clone your Magic.

It’s on:
Thursday 18 July (USA) at 5pm Pacific.
Friday 19 July (AUS) at 10am AEST.

It’s for: Business owners who bring the MAGIC to their business — like consultants, subject matter experts, coaches and advisers.

This is brand new material so I expect it will be oversubscribed.

Seats are limited to 100 and last workshop people missed out.

Please RSVP if you intend to be there!

Cheers,
Ads

How was the first half of your year?

If it feels like times gets quicker and quicker as you get older, you are not alone.

There is a scientific explanation.

“A year for a 5-year-old is one fifth (or 20%) of their life so far, but a year to a 50-year old is one fiftieth of their life (or 2% of it) so it seems to pass ten times faster. If you’re 33, a year is 3% of your life so far, so time passes almost seven times faster than it did when you were five. Time for an 80-year-old passes almost in the blink of an eye, sixteen times faster than it does for a 5-year-old.”

Read the article Why time speeds up as you age by Dr David Hamilton.

Since it’s also a new month, my team has prepared the July 2024 — Month Planner for you (Google Doc, no opt-in).

To get your own editable version, remember to click “File > Make A Copy”

Use this July 2024 Planner to map out your content for the month.

License our Marketing IP.

As you know, my team converts my popular marketing templates into fully editable versions in a range of formats: Canva, Google Docs, Google Sheets and fillable and editable PDFs.

We’ve got a library all ready to go, including:

• Web Strategy Planning Template
• Social Media Planning Template
• LinkedIn Profile Checklist
• SEO Planning Template
• Negative Comments Response Template
• Influencer/Aspirational Contacts Template
• Case Study Framework Template
• Content Marketing Sales Funnel
• Weekly Content Planner
• Flagship Content / Lead Magnet Checklist
• 12 Month Content Planner
• Editorial Calendar Template
• Calendar Year Planner
• LinkedIn 10x Content Guide
• Unpack IP Guide
• Weekly Content & Delegation Planner
• 7-Day Welcome Sequence
• Webinar Funnel Template
• ChatGPT Perfect Prompt Template
• Content Matrix Template
• Content Marketing Trello Board
• High Trust Marketing System
• LinkedIn Video Guide
• Better Public Speaking Guide
• LinkedIn Connection Guide
• LinkedIn Conversion Guide
• LinkedIn Nurturing Process (6 Steps)
• LinkedIn Content Plan

You can license these templates to rebrand, edit, and make them your own and even use them commercially with your clients.

Marketing consultants, in-house teams and digital agencies have been loving these editable and re-brandable versions.

Get a Lifetime Licence inside my Template Club

For the next 3 days, get lifetime access for just $100 (usually $300 USD).
The INSIDER2 code is pre-loaded at the checkout

Get a Lifetime Licence to Template Club today

Every month we’ll release more templates until all our templates are in there.

Cheers,
Ads

PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.

6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.

If you missed my ChatGPT for Marketing workshop, and want the link to watch the replay, please reply “REPLAY” and I’ll send it to you.

Here’s my latest collaboration with Pipedrive CRM. Check out my post over on LinkedIn.

Read the post
In the comments, let me know: How long do prospects take to become clients in your world?

Since it’s a new month, my team has prepared the June 2024 — Month Planner for you (Google Doc, no opt-in).

To get your own editable version, remember to click “File > Make A Copy”

Download the June 2024 Planner (Google Doc)

Use this June 2024 Planner to map out your content for the month.

License our Marketing IP.

As you know, my team converts my popular marketing templates into fully editable versions in a range of formats: Canva, Google Docs, Google Sheets and fillable and editable PDFs.

We’ve got a library all ready to go, including:

• Web Strategy Planning Template
• Social Media Planning Template
• LinkedIn Profile Checklist
• SEO Planning Template
• Negative Comments Response Template
• Influencer/Aspirational Contacts Template
• Case Study Framework Template
• Content Marketing Sales Funnel
• Weekly Content Planner
• Flagship Content / Lead Magnet Checklist
• 12 Month Content Planner
• Editorial Calendar Template
• Calendar Year Planner
• LinkedIn 10x Content Guide
• Unpack IP Guide
• Weekly Content & Delegation Planner
• 7-Day Welcome Sequence
• Webinar Funnel Template
• ChatGPT Perfect Prompt Template
• Content Matrix Template
• Content Marketing Trello Board
• High Trust Marketing System
• LinkedIn Video Guide
• Better Public Speaking Guide
• LinkedIn Connection Guide
• LinkedIn Conversion Guide

You can license these templates to rebrand, edit, and make them your own and even use them commercially with your clients.

Marketing consultants, in-house teams and digital agencies have been loving these editable and re-brandable versions.

Get a Lifetime Licence inside my Template Club

For the next 3 days, get lifetime access for just $100 (usually $300 USD).
The INSIDER2 code is pre-loaded at the checkout

Get a Lifetime Licence to Template Club today

Every month we’ll release more templates until all our templates are in there.

Cheers,
Ads

PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.

6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.

I had a few readers respond about the difference between a consultant and a subject matter expert.

Hat tip to John Groarke ‘mentor to consultants’ at JEGMC in Sydney who replied promptly saying:

“I clicked on your email as soon as I saw the subject line … because there is significant market confusion over the consultant word and the contractor word … and interestingly I rarely see the subject matter expert phrase.

Unfortunately, I passionately believe you have added to the confusion, which is why I boldly included ‘WRONG!!’ in my subject line.

It is my humble opinion that your ‘consultant’ is my ‘contractor’ and your ‘subject matter expert’ is my ‘consultant’.”

Fabulous!

I enjoyed this exchange because it has helped me tighten up my language and definitons.

I agree it’s probably more helpful and accurate to group these roles together with the following definitions:

Consultant (aka Subject matter expert) = brings IP to the table.
Contractor (aka Freelancer) = extra set of hands.

It’s not perfect but I hope I have done it justice.

What do you think?

Anyway, John and I both agreed that the ‘real point’ is that if you want to be paid handsomely (ie what you are worth) then you need to bring IP and smarts to the table rather than just an extra set hands.

This concise “Unpack Your IP” guide (1 page) outlines a dozen ways you can
package up your ‘intellectual property (IP).

Download it for free.

Download the ‘Unpack IP’ PDF (opt-in required)

The great thing about unpacking your IP, aside from being a true subject matter expert and getting paid more…

.. is that you can then load that IP into a custom GPT.

A custom GPT can serve as a “Digital ~Contact.FirstName~” with all your knowledge and insights which can then help you create content, write emails, brainstorm ideas and do just about anything you can imagine.

I’ve built a custom “AI Adam” GPT and it’s literally my virtual right-hand person.

I ask it questions all the time and just yesterday it gave me 20 content ideas for videos to record, wrote draft emails for me, and provided a list of questions my ideal clients have.

It’s incredible.

Do you want a GPT too?

I’m inviting a small group of people to work with me inside my Bluewire Community™ to build their own GPT over the next few months.

If this appeals, please reply with the word GPT and I’ll send you a link with the invitation.

Cheers,
Ads

PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.

6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.

You’ve seen me share marketing templates, workshop recordings, my book and more recently my TikToks!

These are all examples of my IP (intellectual property) which you can engage with, share and use — — without me needing to be with you in real-life or in real-time (on phone/Zoom).

The beauty of sharing your IP is that it’s the digital version of you doing the heavy lifting.

Whilst I am manually writing this email for you (and I enjoy this process), it will arrive in tens of thousands of inboxes, just as it arrives in yours.

I do something once — and then it will be seen or read by many.

This is what I help my clients achieve in my program.

You reap the benefits of scale and leverage, rather than doing every single thing 1-on-1 and in real-time.

It’s part of building a marketing asset.

One of the first steps on this journey is unpacking your IP.

My 1 page Unpack IP Guide shows you how to convert your intellectual capital (stuff in your head) into intellectual property IP (stuff you can share).

Unpack IP Guide (PDF) no opt-in

Once you’ve unpacked some IP, you can feed it into ChatGPT so that it knows all about you and it can become your right-hand content marketing assistant.

I’ll show you how to do this in my workshop on Thursday.

It’s really cool.

Save My Seat

You’re invited to join my 60 minute workshop — ChatGPT for Marketing & Lead Gen.

It’s on:
Thursday 30 May (AUS) at 11am AEST
Wednesday 29 May (USA) at 6pm Pacific

It’s for: advisers, brokers, consultants, coaches, subject matter experts & business owners.

In this masterclass: I’m going to share how private clients are using ChatGPT to create a “digital version” of themselves to get content 10–100X faster results than before.

And how they are using this content to nurture connections into clients.

​I’ll share:

• ​How to think about using ChatGPT as your first port of call for your marketing and lead nurture tasks.
• ​How to train ChatGPT to be your in-house ‘marketing guru’ that knows your client back to front, writes copy, crafts scripts and creates your marketing plan.
• ​The myriad ways you can use ChatGPT to turbo-charge your marketing
• ​Parts of the exact ChatGPT prompt stack and workflows I use in-house.
• ​How to build your library of ‘go-to’ prompts to become a beast in all aspects of your marketing and lead nurturing.
• ​How to then create your own ‘GPT’ — your very own content machine.

​We’ll have time to answer your questions in the Q&A!

​Get my Perfect Prompt Template (Google Doc) as a gift when you register.

Seats are limited to 100, so please RSVP if you intend to be there!

Cheers,
Ads

PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.

6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.