Marketing

Happy April + Content Planner (Google Doc)

Template for you

I hope you had a great Easter and Q1.

It’s hard to believe we’re into the second quarter of the year, and in Australia, we’ve said goodbye to summer and had a change of season to Autumn.

It’s my favourite time of the year (plus it’s my birthday month!)

Life continues to treat us well on the Sunny Coast.

Although I must admit having a newborn who is nearly 7 weeks old, the time is flying by and my newsletter schedule feels a bit out of whack right now.

I’m a bit slow getting this to you, with Easter and all, but it’s the start of the month and my team has prepared the April 2024 — Month Planner.

It’s ready for you as a Google Doc (no opt-in).

To get your own editable version, remember to click “File > Make A Copy”

Use this April 2024 Planner to map out your content for the month.

License our IP.

As you know, my team converts my popular marketing templates into fully editable versions in a range of formats: Canva, Google Docs, Google Sheets and fillable and editable PDFs.

We’ve got a library all ready to go, including:

  • Web Strategy Planning Template
  • Social Media Planning Template
  • LinkedIn Profile Checklist
  • SEO Planning Template
  • Negative Comments Response Template
  • Influencer/Aspirational Contacts Template
  • Case Study Framework Template
  • Content Marketing Sales Funnel
  • Weekly Content Planner
  • Flagship Content / Lead Magnet Checklist
  • 12-Month Content Planner
  • Editorial Calendar Template
  • Calendar Year Planner
  • LinkedIn 10x Content Guide
  • Unpack IP Guide
  • Weekly Content & Delegation Planner
  • 7-Day Welcome Sequence
  • Webinar Funnel Template
  • ChatGPT Perfect Prompt Template
  • Content Matrix Template
  • Content Marketing Trello Board
  • High Trust Marketing System
  • LinkedIn Video Guide
  • Better Public Speaking Guide

Marketing consultants, in-house teams and digital agencies have been loving these editable and re-brandable versions.

You can get them inside my Template Club (Lifetime Licence)

For the next 3 days, get lifetime access for just $100 (usually $300 USD).
The INSIDER code is pre-loaded at the checkout

Get a Lifetime Licence to Template Club today

Every month we’ll release more templates until all our templates are in there.

Cheers,
Ads

PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40-point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the ChatGPT Prompt Stack. 20-page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.

6. Let’s brainstorm. ” Book a 20-minute slot to talk on Zoom.

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Marketing

Recap || Marketing Plan 2024

When you’re creating your marketing plan for 2024 here are a few things to keep in mind.

#1. Reflect on 2023.

What went well (and I’ll keep doing)?

What didn’t go well (and should I stop doing)?

#2. Decide who does what.

What will I do myself?

I recommend sticking to your genius zone and do the things that are most rewarding, energising and high-value.

What can I accelerate with AI?

Think about where ChatGPT can help with things like generating ideas, analysing data, and writing first drafts or frameworks.

What can I delegate to a VA?

Wherever you have a repetitive or low-value (but important) task, consider recording yourself doing it once, and then asking a VA to do it in the future. This is handy for distributing content to various platforms, keeping track of conversations, and setting up things like workshops regos, or landing pages.

#3. What brings in the clients and revenue?

Never lose sight of the activity that you know brings in clients. If it works, keep doing it (even if you are bored with it).

Experimenting with new ideas is fine, but not at the expense of what is proven.

#4. Cadence

Work our your yearly, quarterly, monthly, weekly and daily activities.

#5. Get the big items on the calendar first.

Birthdays, holidays, work travel, family milestones.

#6. Map it all into a flexible content calendar.

Do the thinking and plan once, so you can focus on working the plan!

If you’d like the recording of today’s workshop and all the resources (inc. workbook, planners, year calendar, Trello board etc), please leave a comment “RECORDING” or DM me

To get the recording, type RECORDING in the comments or DM me.

Word to the wise…

Creating the plan is actually quite easy (and fun).

You’re likely to hit some turbulence in implementation.

The 4 sticking points.

  • Knowing the right next thing (→ a coach will help you here)
  • Creating the marketing assets (→ the right ChatGPT prompt stack will help here)
  • Deciding on tech (→ proven tech will help here)
  • Delegating the grunt work (→ a VA will help here)

If you’d like to have a quick conversation about working together in 2024, please reply with “CHAT”.

Cheers,

Ads

→ Follow my content on LinkedIn

Adam Franklin

Marketing Coach & Speaker

Founder Bluewire Media

Author of Web Marketing That Works

Btw, subscribe to the Bluewire News via LinkedIn newsletter

PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40-point Marketing Scorecard (in < 6mins) and get a customised report.

5. Get the ChatGPT Prompt Pack: 16 custom prompts to accelerate your asset creation.

6. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom.

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Marketing

Try the 2022 Calendar Year Planner

I promised readers I’d send you one of my most popular planning tools.
Here is the 2022 Calendar – Year Planner (free download).

Download as a PDF
or as an editable Google Sheet
(To make your own copy, click “File > Make A Copy > OK”)

  • You can colour code your activity, and map out 2022 on one page.
  • You can download it to your iPad and colour it with Notability… or
  • You may even like to print it out and put it on your wall.

Feel free to share it with your colleagues too!

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join our invitation-only ‘Web Marketing That Works’ group on Facebook. Get to know us, access training resources and hang out with 2,200+ peers.

4. Discover your marketing score.  Take our 40 point Marketing Scorecard (in <6 mins) & get a customised report.

5. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book 20 min slot to talk on Zoom.

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