I ran a poll and there were no surprises about what type of content is your favourite to create. Of the 4 types in the Content Matrix, “TEACH” is our fave! I get it. It’s where we feel most safe and comfortable!I am the same and gravitate to this TEACH quadrant too. Just remember, if we only publish “teach” content, people might think we know what we’re talking about but we are leaving a lot ...

No surprises.

Each year I write a post reflecting on the major milestones, things I’m proud of and things that could’ve gone better. Following the lead of Noah Kagan and Seth Godin I take an annual look at what ‘I have shipped’. I do this activity as a reference for myself, and if other people find it interesting or useful, even better. In 2023, I’ve decided to look at what has had ...

What I shipped in 2023 – Year in review

When you’re creating your marketing plan for 2024 here are a few things to keep in mind. #1. Reflect on 2023. What went well (and I’ll keep doing)? What didn’t go well (and should I stop doing)? #2. Decide who does what. What will I do myself? I recommend sticking to your genius zone and do the things that are most rewarding, energising and high-value. What can I accelerate with ...

Recap || Marketing Plan 2024

“One of the concepts I covered in this week’s AI Content Blueprint workshop was the 4 types of content to win the hearts and minds of your clients. It’s important to have the right mix of Share, Show, Teach and Offer content. ‘Share’ content gives people an insight into you as a person, ie. the real you. It might be your personal story, a glimpse behind the scenes or your ...

Win Hearts & Minds: 4 types of content you need to publish

This week, I had the chance to deliver a 5-minute talk at a Peer Mastermind on the Gold Coast.The topic: “What’s been working well for me this year?”. The Peer Mastermind crew Here’s the 5 things I shared. A Shift in Identity A small change in my identity has had a significant impact in the last year.I shifted my long-held mindset of “getting fit” simply to “being fit”.That subtle change has ...

“What’s been working well for me this year?”

“I don’t want to disturb people”…. Can you relate? A lot of the conversations that I’ve been having with clients in my coaching program have revolved around this notion when it comes to marketing, that “I don’t want to disturb people.” I’m sure that many of us can relate to this because why would we want to disturb people? Right? But it’s quite a limiting belief if you view it ...

I don’t want to disturb people

Adam Franklin

Adam Franklin is the author of Web Marketing That Works -- an Amazon #1 best seller.

He is a professional speaker, marketing coach and CEO of Bluewire Media – which he co-founded in 2005.

Accolades include being named Australia’s #1 business blog, #7 LinkedIn Expert in Asia Pacific and #9 on Entrepreneur magazine's top marketing podcasts.


Adam's work has featured in Forbes, Huffington Post, Entrepreneur, The Australian, and the Sydney Morning Herald.

Adam helps businesses win high-value clients via LinkedIn.  He teaches 1000s of students via his online courses and coaching programs and his weekly 'Bluewire News' email goes out to over 35,000 business owners worldwide.

Recent Comments

  • Amith Nithi on Where to go in India in June? Kerala – God’s Own Country
  • Karmen Costigan on How to get paid to speak
  • Terry Chadban on My 10 Point Checklist for Keynote Speaking
  • Aiman on Would your team walk out on you?
  • Learn How To Monetize A Blog: 21 Blog Monetization Strategies on Social Media Speaker

Archives

  • December 2019 (1)
  • December 2016 (1)
  • May 2015 (1)
  • January 2015 (1)
  • October 2014 (1)
  • March 2014 (1)
  • January 2014 (1)
  • June 2013 (1)
  • March 2013 (1)
  • February 2013 (1)
  • January 2013 (1)
  • December 2012 (1)
  • November 2012 (1)
  • October 2012 (1)
  • September 2012 (1)
  • August 2012 (1)
  • July 2012 (1)
  • May 2012 (1)
  • April 2012 (1)
  • March 2012 (1)
  • February 2012 (1)
  • January 2012 (1)
  • December 2011 (1)
  • November 2011 (1)
  • September 2011 (1)
  • August 2011 (1)
  • July 2011 (1)
  • June 2011 (1)
  • May 2011 (1)
  • April 2011 (1)
  • March 2011 (1)
  • February 2011 (1)
  • January 2011 (1)
  • December 2010 (1)
  • November 2010 (1)
  • October 2010 (1)
  • September 2010 (1)
  • August 2010 (1)
  • July 2010 (1)
  • June 2010 (1)
  • May 2010 (1)
  • April 2010 (1)
  • March 2010 (1)
  • February 2010 (1)