“One of the concepts I covered in this week’s AI Content Blueprint workshop was the 4 types of content to win the hearts and minds of your clients. It’s important to have the right mix of Share, Show, Teach and Offer content. ‘Share’ content gives people an insight into you as a person, ie. the real you. It might be your personal story, a glimpse behind the scenes or your ...

This week, I had the chance to deliver a 5-minute talk at a Peer Mastermind on the Gold Coast.The topic: “What’s been working well for me this year?”. The Peer Mastermind crew Here’s the 5 things I shared. A Shift in Identity A small change in my identity has had a significant impact in the last year.I shifted my long-held mindset of “getting fit” simply to “being fit”.That subtle change has ...

“I don’t want to disturb people”…. Can you relate? A lot of the conversations that I’ve been having with clients in my coaching program have revolved around this notion when it comes to marketing, that “I don’t want to disturb people.” I’m sure that many of us can relate to this because why would we want to disturb people? Right? But it’s quite a limiting belief if you view it ...

Recently, I asked a question of readers of this newsletter & my LinkedIn connections: “Have you ever received a negative comment on social media?” The results are in. Negative comments happen a lot. And if you’re in the “It’s Not Happened Yet” category it’s probably just a matter of time until it does.In my own experience, I’ve seen a negative comment land someone in jail for a night (true story!) ...

Embracing imperfect action, patience, and showing up. In marketing, waiting for perfection will hold us back. Instead, celebrate ‘imperfect action’—the decision to start, the courage to ship, and the surrender to how it pans out. Every imperfect step forward brings us closer to our clients, and our goals and unlocks valuable relationships along the way. Marketing also requires patience. Trust the process, allow time for lurkers to come out of ...