Web Marketing That Works

My first book Web Marketing That Works: Confessions from the Marketing Trenches is co-written with my friend and business partner Toby Jenkins.

Check out a free 28 page sample chapter (937 KB – PDF). 

Below is a selection of books that I’ve read and that I recommend reading.


Getting Naked Patrick Lencioni
Google Speaks: Secrets of the World’s Greatest Billionaire Entrepreneurs Janet Lowe
Death by Meeting Patrick Lencioni
Great by Choice Jim Collins & Morten Hansen
Theory of Constraints Eliyahu M. Goldratt
The Goal Eliyahu M. Goldratt & Jeff Cox
E-Myth Mastery Michael E Gerber
Warren Buffett’s Management Secrets Mary Buffett & David Clark
350 Ways to Grow Your Business Peter Switzer
The Art of War Sun Tzu
The Lords of Strategy Walter Kiechel
The Lean Startup Eric Ries
How Companies Win Rick Kash
The Great Game of Business Jack Stack
Changing the Channel Michael Masterson
Ultimate Deal Tom MacGaskill
How The Mighty Fail Jim Collins
Hidden Champions of the 21st Century Hermann Simon
The Thank You Economy Gary Vaynerchuk
The Five Dysfunctions of a Team Patrick Lencioni
The Intelligent Entrepreneur Bill Murphy
Straight from the Gut Jack Welch
Jack Welch and the GE Way Robert Slater
Winning Jack Welch
The Little BIG Things Tom Peters
The Dip Seth Godin
Delivering Happiness Tony Hseih
Linchpin Seth Godin
Start Small, Finish Big Fred de Luca
Built to Last Jim Collins & Jerry Porras
Good to Great Jim Collins
Mastering the Rockefeller Habits Verne Harnish
The Tipping Point Malcolm Gladwell
The Decision Book: Fifty models for strategic thinking Mikael Krogerus and Roman Tschappeler
Business Stripped Bare Richard Branson
The Last Lecture Randy Pausch
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable The Group of 33, Seth Godin
2010 Culture Book Zappos.com
Rework Jason Fried & David Heinemeier Hansson
Delivering Happiness Tony Hsieh

Customer Service

The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great Rick Smith
Raving Fans Ken Blanchard
The Future Is Customer Service Kim Illman
The Future IS Customer Service Kym Illman
The Ultimate Question 2.0 Fred Reichheld
What’s the Secret John Di Julius

Employee Engagement

Employee Enragement James Adonis
First Break All The Rules Marcus Buckingham & Curt Coffman


Poke the Box Seth Godin
The Eagle Boys Pizza Story Tom Potter
Masterclass for Entrepreneurs – Vol 1 Professor Tom McKaskill

Execution, Influence, Persuasion & Pricing

What Made You Think Of That? Gary Bertwistle
Poke the Box Seth Godin
Made to Stick Dan Heath and Chip Heath
Making Ideas Happen Scott Belsky
Implementing Value Pricing Ronald J. Baker
Smart Pricing Jagmohan Raju
Influencer Kerry Patterson
Predictably Irrational Dan Ariely
Yes! 50 Secrets From The Science of Persuasion Robert Cialdini


Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization Dave Logan, John King, & Halee Fischer-Wright
Who: The A Method for Hiring Geoff Smart and Randy Street
Ownership Thinking Brad Hams


The Prince Niccolò Machiavelli
The Truth about Leadership James M. Kouzes
The One Minute Manager Ken Blanchard
Tribes Seth Godin
Multipliers Liz Wiseman
First, Break All the Rules: What the World’s Greatest Managers Do Differently Tony Hsieh
Harvard Business Essentials – Negotiation Michael Watkins
Secrets of Internet Entrepreneurs Exposed Dale Beaumont
Duties and Responsibilities of Directors and Officers 18th edition Professor Bob Baxt, Judith Madigan & Design Strategy


You are Brilliant! Mike Francis
The Art of Non-Conformity Chris Guillebeau
The Four Hour Work Week Timothy Ferriss
The Four Hour Body Timothy Ferriss


Real Estate Rainmaker: Guide to Online Marketing Dan Gooder Richard
Spin Selling Neil Rackham
Return on Influence: The revolutionary power of Klout, social scoring, and Influence marketing. Mark W. Schaefer
The New Rules of Marketing & PR: 3rd Edition David Meerman Scott
Newsjacking David Meerman Scott
Stick Yourself Out There Scott Ginsberg
Roar! Get Heard in the Sales and Marketing Jungle Kevin Daum with Daniel A. Turner
Reality Marketing Revolution Eric Keiles & Mike Liebermann
Referral Engine John Jantch
Duct Tape Marketing John Jantch
The Vibe Gary Bertwistle
Unmarketing Scott Stratten
All Marketers Are Liars Seth Godin
Meatball Sundae Seth Godin
The Big Moo Seth Godin
Purple Cow Seth Godin
Unleashing The Ideavirus Seth Godin
Permission Marketing Seth Godin
Inbound Marketing Brian Halligan and Dharmesh Shah
World Wide Rave David Meerman Scott
Real-Time Marketing and PR David Meerman Scott
The New Rules of Marketing and PR David Meerman Scott
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Tim Ash
The 10 Rules of Sam Walton: Success secrets of Remarkable Results Michael Bergdahl Rob Walton

Performance and Success

Collective Wisdom Brett Kelly
The 7 Habits of Highly Effective People Stephen Covey
Be Excellent at Anything Tony Schwartz
Go Put Your Strengths to Work Marcus Buckingham
Drive: The Surprising Truth About What Motivates Us Daniel H. Pink
Richest Man In Babylon George Clason
The Magic of Thinking Big David Schwartz
Secrets of Self Made Millionaires Brian Tracy
Who Stole My Mojo? Gary Bertwistle
Success Built to Last Jerry Porras

Public Speaking

Speaking to Win Brian Tracy
Own the Room David Booth
Confessions of a Public Speaker Scott Berkun
Be Excellent at Anything: The Four Keys To Transforming the Way We Work and Live” Bernard McKenna, Glen Thomas & Neal Waddell


How to Win Friend and Influence People in the Digital Age Dale Carnegie
How To Win Friends and Influence People Dale Carnegie
Never Eat Alone Keith Ferrazzi
Who’s Got Your Back Keith Ferrazzi


Daly Sales Motivators Jack Daly
Sales Dogs Blair Singer
Selling in Tough Times Tom Hopkins
SNAP Selling Jill Konrath
Mastering The Complex Sale Jeff Thull
The Ultimate Sales Machine Chet Holmes
Business Stripped Bare Richard Branson
350 Ways to Grow Your Business Peter Switzer
Built to Sell John Warrillow
Daily Sales Motivators Jack Daly
Daily Sales Motivators Tom Sant
Pitch Anything: An innovative method for presenting, persuading, and winning the deal Oren Klaff
It’s Not How Good You Are, It’s How Good You Want to Be Paul Arden


The Google Story David A. Vise
The Search John Batelle
Making Money While You Sleep Brett McFall
Niche Internet Marketing Leigh Burke
Don’t Make Me Think Steve Krug
The Longer Long Tail Chris Anderson
Marketing in the Age of Google Vanessa Fox
Content Rules Ann Hadley & C.C. Chapman
Crush It Gary Vaynershuk
Socialnomics Erik Qualman
The New Community Rules Tamar Weinberg
Building Websites with Joomla! A step by step tutorial to getting Joomla! CMS website up fast Hagen Graf
Trust Agents Chris Brogan & Julien Smith
Information Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Brian Halligan, Dharmesh Shah & David Meerman Scott
Internet and the World Wide Web Harvey M. Deitel, Paul J Dietel & Tem R. Neito
Systems Analysis and Design, 4th edition Kenneth E. Kendall & Julie E. Kendall
Web Analytics: An Hour a Day Avinash Kaushik
Building Websites with Joomla! A step by step tutorial to getting your Joomla! CMS Website up fast Hagen Graf
Designing Web Usability Jakob Nielsen
Social Media Analytics: Effective tools for building, interpreting and using metrics Marshall Sponder
Information Architecture for the World Wide Web, Third Edition Peter Morville & Louis Rosenfeld
Mastering Joomla! 1.5 Extension and Framework Development: The Professional Guide to Programming Joomla! James Kennard
Youtube For Dummies Doug Sahlin and Chris Botello
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys – Even on a Small Business Budget Lori Culwell

Disclosure: I’m an Amazon affiliate and all the links go to Amazon. This means if you buy one of these books I earn a 4% commission.

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