Web Marketing

Should I add post nominals on my LinkedIn Profile? #142

Post nominals on LinkedIn?

[Gold Coast, Queensland, Australia]

VIDEO:

TRANSCRIPT

Today’s question is from Karen. She asked:

“What’s my view on having post nominals included after your name on LinkedIn?”

TRANSCRIPT:

Firstly, what are post nominals?

Now, post nominals are just those letters people put after their name to signify some sort of accreditation or certification. You may see things like CFA, MBA, CFP, CSP. You may see things like CFA, MBA, CFP, CSP.

There’s all sorts of different post nominals that you could put, assuming that you’ve, obviously, got the accreditation.

Should you put your credentials after your name on LinkedIn?

Now, my take on this is if those post nominals are meaningful to your ideal buyers, if those post nominals are meaningful to your ideal buyers, then definitely include it because it conveys authority and proves credibility.

However, if those post nominals are only really meaningful to you and no one else knows what they mean or what they stand for, I probably wouldn’t bother. For example, in my sort of speaking world, there’s an accreditation called a CSP, Certified Speaking Professional.

So a lot of speakers will put that on their LinkedIn name because to conference organisers and people booking speakers, that is a meaningful way to convey your credibility as a speaker.

Should I put my degree or certification after my name on LinkedIn?

That said, there’s a lot of post nominals out there that no one really has a clue what they mean. In those situations, I probably wouldn’t bother putting it on. Hope that helps Karen.

My name is Adam Franklin. See you in the next video.

MY MARKETING METHODOLOGY

give away lead magnets

This post originally appeared on the Bluewire Media blog.

PS. When you’re ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book a 20 min slot to talk on Zoom.

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Web Marketing

LinkedIn 2021 Predictions

My predictions for LinkedIn in 2021

My name is Adam Franklin, and I’m the CEO of Bluewire Media, the author of Web Marketing That Works, and I’m a LinkedIn marketing coach.  Here are my 2021 LinkedIn predictions.

1. LinkedIn CRM feature.

Now my predictions for 2021 for LinkedIn is firstly, I believe that they are going to improve the CRM capacities of the platform. For example, if we’ve got hundreds or thousands of contacts, currently it can be quite a mess to keep track of everybody.

Now, I remember when they had a CRM feature where you could add notes, where you could add tags. If they were to reintroduce that, that would be a huge advancement in my opinion.

Now to take that one step further. If we could actually have visibility as to where conversations were at with people, according to maybe tags that we applied to certain contacts, that would make it so much more meaningful as a marketer, as a sales person, and as a business owner, to have a much more meaningful exchange with the people in our network.

Currently, certainly for myself and clients, it’s a manual process of tracking those conversations in a separate platform like a CRM or a spreadsheet. But if LinkedIn provided that in the platform, I believe we will be spending a lot more time in there in LinkedIn, and it would be valuable for both the users and LinkedIn.

2. Improve Inbox Experience

Number two. I think an advancement or an improvement that they should make, and is my prediction, is to improve the inbox experience. If we could have folders, if we could have a logical way to actually keep track of the various inboxes. I mean, for example, the sales navigator inbox is different and separate to the LinkedIn inbox, which can often make having a seamless conversation with somebody very difficult when you can’t see the other communications that you’ve had in the past.

3. Improved LinkedIn Events

And thirdly, I think LinkedIn events is going to go from strength to strength. I love how that people can now register their name and email address, and if they were to then have a feature where if somebody registered for your event, and then you visited that person’s profile. If there was information to say this contact actually registered for your event, as part of like the CRM feature, that would be hugely valuable so that you can see on a dashboard, how that person has interacted with your events, maybe even with your content, and with your private messages.

That would just make the LinkedIn experience so much better. And they’re my predictions for 2021. Cheers.

MY MARKETING METHODOLOGY

give away lead magnets

This post originally appeared on the Bluewire Media blog.

PS. When you’re ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book a 20 min slot to talk on Zoom.

Read More
Web Marketing

How to earn money from my blog

[Tweed Heads, NSW, Australia]

VIDEO: How to make money from a blog

TRANSCRIPT:

Today’s question is how do I earn money from my blog? All right, so this is from Jager Dave. Now, let’s break this down a little bit, because there’s all sorts of different ways out there I guess you can make money from your blog, but a lot of them are not recommended. For example, Google AdSense, putting someone else’s ads on your blog. If you’re lucky, you might get a few cents per click or per impression. It’s going to take way too much traffic for that to even be viable. So let’s have a look at what I recommend.

I’m going to pull up the iPad here. So the goal is let’s get revenue for our blog, from our blog. First thing we need to do, we need to firstly get blog traffic. Then we need to convert them to email subscribers, then we need to convert them to customers or clients. Now, easier said than done. So what do we need to do? First step, with our blog, we obvious, well, it’s not obvious, we do need content. We need content to attract people in. We need content for people to read. We need content for Google to index so that people can actually find our blog through various channels, e.g social media, e.g Google.

Content on its own isn’t going to make you any money unless there is a system for nurturing people around this journey. Most bloggers, they have good content, so that’s a starting point. That’s step number one. Then what we need is we need a call to action, that is step number two. We want a blog with good content, and then we want to nurture people to the next step. We do that by having a call to action, by saying something like, “If you like this article, download this companion resource, download this lead magnet, download this flagship content.” We need a call to action in order for that to happen. Now of course, if we’re offering something as the call to action, then we actually need to have that piece of flagship content that we are offering.

Content on its own isn’t going to make you any money unless there is a system for nurturing people around this journey. Most bloggers, they have good content, so that’s a starting point. That’s step number one. Then what we need is we need a call to action, that is step number two. We want a blog with good content, and then we want to nurture people to the next step. We do that by having a call to action, by saying something like, “If you like this article, download this companion resource, download this lead magnet, download this flagship content.” We need a call to action in order for that to happen. Now of course, if we’re offering something as the call to action, then we actually need to have that piece of flagship content that we are offering.

Very few people sign up for a newsletter for the sake of getting more email in their inbox, so we need flagship content to entice people to join us. Something so valuable that people would pay you for it if you ask them. Something that you are known for, something that is actionable and practical. That is what flagship content is all about. We offer that in the call to action, then of course we need to have it there to deliver, but we also need the mechanism for them to enter their name and enter their email address to receive that flagship content, and that is known as a landing page.

That is the virtual business card swap. In real life, when we meet somebody, we have a little conversation. If we want to keep in touch, I offer you my business card and I take yours. Then we have a means to stay in contact with one another. All right, so step three, flagship content. Step four is the landing page, as the mechanism to do that. Step three, flagship content. Step four, landing page. This means your blog traffic comes to your blog for the content. There’s a call to action. They say yes, that sounds good. Great. They can get the flagship content. They do so on a landing page, then they become an email subscribe. Blog traffic, email subscriber, and then once we are growing a list of email subscribers, then what we need is something that we can offer them that’s going to help them on their journey, that’s going to help solve a problem. And that is where we need an actual offer.

Now, the mistake a lot of us make in the early days is we think we need to build the product before we make the offer. I did that in the start, wasted hundreds and hundreds of team hours building something that in the end, no one was really that interested in. So, step number five, we need an offer to make to our email subscribers. That is important, and it’s important that the offer comes before building the final part of the thing, which is the product, or the service, or the programme, or whatever you want to call it, whatever it is that you are doing to help your people. That comes last.

Okay, so there you have it. That’s how you can earn money from a blog. You want three things. Blog traffic, convert that to email subscribers, then convert them to customers. Most people are focused solely on step one and wonder why their blog doesn’t have any commercial viability. What you really need is step two, three, four, five, and six. Call to action, flagship content, landing page, then they’re on your email list, then you need to make an offer, then you need to have the actual product, service, or programme only once you have someone who is willing to actually pay you money for that, then you can deliver it. All right, folks. So, there is a six step process for making money from your blog. There we have it. Let me know what your other questions are. More than happy to answer them, but that is from Jager Dave. Take care, folks. See you later.

MY MARKETING METHODOLOGY

give away lead magnets

This post originally appeared on the Bluewire Media blog.

PS. When you’re ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book a 20 min slot to talk on Zoom.

Read More
Web Marketing

How to do off the cuff videos [#141]

How to do off the cuff videos

[Cargo Wharf, Melbourne, VIC, Australia]

VIDEO: Off the cuff video framework

TRANSCRIPT:

Today I’m going to talk you through a simple framework for doing off the cuff videos just like this.

And it’s from my friend, Alexi.

Before I had this framework, I would often think about what to say, and it would kind of just do my head in a little bit. Then I realised that if I just kept a list of topics, then that would be a very easy system, because I could just look at the topics, when I was about to shoot a video, and know what to talk about.

But now this new framework that Alexi has taught me is, talk it through this framework.

  • What happened in the past,
  • What’s happening now,
  • and the framework for the future.

So whilst I’m teaching you this framework, I’m also implementing it myself. Past, present, future is a simple framework for these off the cuff, impromptu videos. My name is Adam Franklin, hope that helps. See you next time.

This post originally appeared on the Bluewire Media blog

MY MARKETING METHODOLOGY

give away lead magnets

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join our invitation-only ‘Web Marketing That Works’ group on Facebook. Get to know us, access training resources and hang out with 2,200+ peers.

4. Discover your marketing score.  Take our 40 point Marketing Scorecard (in <6 mins) & get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book 20 min slot to talk on Zoom.

Read More
Web Marketing

Conversation Starters for LinkedIn [#140]

Scripts to start a conversation with your LinkedIn contacts

[Brisbane, Queensland, Australia]

VIDEO: Conversation starters for LinkedIn

Script framework to start a conversation on LinkedIn

TRANSCRIPT:

How do we start a conversation on LinkedIn?

This normally happens, or it’s meant to happen, once somebody has accepted our connection request, but unfortunately, most people just leave it there and never actually initiate or engage in a conversation.

So, we need a few go-to scripts to kick things off.

What should we say as conversation starters for LinkedIn?

Version 1

Now, one of the frameworks you might like to try is this:

“Hi_____, Thanks for connecting. I see that we have many mutual contacts in Brisbane [or in consulting, or in whichever city or industry you happen to have a lot of mutual contacts].” Then say, “What’s your major focus at the moment?” [Or, “What are you working on at the moment?”] “As for me, I’m working on XYZ. Let’s keep in touch, Adam.”

So that’s version one.

Version two

As a second version, you might say,

“Hi _______. Thanks for connecting. Congrats on what you’re doing at ________” […And then say] “What’s your major focus at the moment?” [or “What are you working on at the moment?] As for me, I’m working on XYZ. Let’s keep in touch. Cheers, Adam.”

Two very simple, reliable conversation starter frameworks that you may like to adapt and use yourself.

LinkedIn Outreach Script Template

And if you would like my LinkedIn Outreach and Conversation Starter scripts, just leave me a message down below and I’ll send them over to you.

No opt in required.

My name is Adam Franklin. Hope that helps

Download the PDF: LinkedIn Outreach Script Template

Reconnect 1st degree contacts

Or download the PDF directly here

This post originally appeared on the Bluewire Media blog

MY MARKETING METHODOLOGY

give away lead magnets

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join our invitation-only ‘Web Marketing That Works’ group on Facebook. Get to know us, access training resources and hang out with 2,200+ peers.

4. Discover your marketing score.  Take our 40 point Marketing Scorecard (in <6 mins) & get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book 20 min slot to talk on Zoom.

Read More
Web Marketing

Reconnect with dormant 1st degree LinkedIn contacts [#139]

Script to reconnect with 1st degree LinkedIn contacts

[Brisbane, Queensland, Australia]

VIDEO: Reconnect with dormant contacts

TRANSCRIPT: Script framework to reconnect with dormant 1st degree contacts on LinkedIn

How do we reconnect with people who may have been in our first degree network for a long time, but who we’ve never actually spoken to?
So here’s a framework that I’d like to share with you today. It’s a script that you would send to people via direct message.

“Hi _____, We’ve been connected on LinkedIn for ages, and I’ve never actually written to you to say hello, so that’s why I’m writing today. I see you’re at . What are you working on at the moment? As for me, I’m working on XYZ. Great to reconnect. Let’s keep in touch. Cheers, Adam.”

A very simple, reliable framework.

You don’t need to overthink these conversation starters or scripts to reactivate or reengage your contacts. Just do something that you would say in real life, if you bumped into them and away you go.

If you’d like my LinkedIn outreach script templates, just drop me a comment down below and I’ll send them over to you, no opt in required.

My name is Adam Franklin. Hope that helps

Download the PDF: LinkedIn Outreach Script Template

Reconnect 1st degree contacts

This post originally appeared on the Bluewire Media blog

MY MARKETING METHODOLOGY

give away lead magnets

PS. When you’re ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join our invitation-only ‘Web Marketing That Works’ group on Facebook. Get to know us, access training resources and hang out with 2,200+ peers.

4. Discover your marketing score.  Take our 40 point Marketing Scorecard (in <6 mins) & get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book 20 min slot to talk on Zoom.

Read More