I ran a poll and there were no surprises about what type of content is your favourite to create.

Of the 4 types in the Content Matrix, “TEACH” is our fave!

I get it.

It’s where we feel most safe and comfortable!

I am the same and gravitate to this TEACH quadrant too.

Just remember, if we only publish “teach” content, people might think we know what we’re talking about but we are leaving a lot on the table…

we don’t give them a chance to get to know us
we deprive them of a chance to like us!
and we inadvertantly position ourselves in the “free education” category which isn’t exactly great for revenue — especially when there are literally millions of other free education options on YouTube and Google.

For a well-rounded content plan, we need more than just “TEACH”

We need “SHARE” content so people can build a personal connection with us (and like us).
We need “SHOW” content so people know our stuff works and get results.
We need “OFFERS” so people can take the next step with us.

If you’re ready to get serious about your content strategy in 2024, please message me and say CONTENT.

I’ll show you how my coaching clients map out their 2024 content and create 12 months’ worth of content effortlessly.

Cheers,
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6. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom

No surprises.

Happy April + Content Planner (Google Doc)