I ran a poll and there were no surprises about what type of content is your favourite to create.

Of the 4 types in the Content Matrix“TEACH” is our fave!

I get it.

It’s where we feel most safe and comfortable!

I am the same and gravitate to this TEACH quadrant too.

Just remember, if we only publish “teach” content, people might think we know what we’re talking about but we are leaving a lot on the table…

  • we don’t give them a chance to get to know us
  • we deprive them of a chance to like us!
  • and we inadvertantly position ourselves in the “free education” category which isn’t exactly great for revenue — especially when there are literally millions of other free education options on YouTube and Google.

For a well-rounded content plan, we need more than just “TEACH”

  • We need “SHARE” content so people can build a personal connection with us (and like us).
  • We need “SHOW” content so people know our stuff works and get results.
  • We need “OFFERS” so people can take the next step with us.

Download the Content Matrix Template

If you’re ready to get serious about your content strategy in 2024, please message me and say CONTENT.

I’ll show you how my coaching clients map out their 2024 content and create 12 months’ worth of content effortlessly.


PS. When you’re ready, here are 5 ways to help consultants & advisors grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. Order my LinkedIn Profile Makeover Workbook: Give your profile the makeover it deserves and put your best foot forward.

6. Let’s brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom


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