I had a few readers respond about the difference between a consultant and a subject matter expert.
Hat tip to John Groarke ‘mentor to consultants’ at JEGMC in Sydney who replied promptly saying:
“I clicked on your email as soon as I saw the subject line … because there is significant market confusion over the consultant word and the contractor word … and interestingly I rarely see the subject matter expert phrase.
Unfortunately, I passionately believe you have added to the confusion, which is why I boldly included ‘WRONG!!’ in my subject line.
It is my humble opinion that your ‘consultant’ is my ‘contractor’ and your ‘subject matter expert’ is my ‘consultant’.”
Fabulous!
I enjoyed this exchange because it has helped me tighten up my language and definitons.
I agree it’s probably more helpful and accurate to group these roles together with the following definitions:
Consultant (aka Subject matter expert) = brings IP to the table.
Contractor (aka Freelancer) = extra set of hands.
It’s not perfect but I hope I have done it justice.
What do you think?
Anyway, John and I both agreed that the ‘real point’ is that if you want to be paid handsomely (ie what you are worth) then you need to bring IP and smarts to the table rather than just an extra set hands.
This concise “Unpack Your IP” guide (1 page) outlines a dozen ways you can
package up your ‘intellectual property (IP).
Download the ‘Unpack IP’ PDF (opt-in required)
The great thing about unpacking your IP, aside from being a true subject matter expert and getting paid more…
.. is that you can then load that IP into a custom GPT.
A custom GPT can serve as a “Digital ~Contact.FirstName~” with all your knowledge and insights which can then help you create content, write emails, brainstorm ideas and do just about anything you can imagine.
I’ve built a custom “AI Adam” GPT and it’s literally my virtual right-hand person.
I ask it questions all the time and just yesterday it gave me 20 content ideas for videos to record, wrote draft emails for me, and provided a list of questions my ideal clients have.
It’s incredible.
Do you want a GPT too?
I’m inviting a small group of people to work with me inside my Bluewire Community™ to build their own GPT over the next few months.
If this appeals, please reply with the word GPT and I’ll send you a link with the invitation.
Cheers,
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