You've seen me share marketing templates, workshop recordings, my book and more recently my TikToks. These are all examples of my IP, my intellectual property, which you can engage with, share and use, without me needing to be with you in real life or in real time.
The beauty of sharing your IP is that it's the digital version of you doing the heavy lifting. Whilst I am manually writing this for you, and I enjoy this process, it will arrive in tens of thousands of inboxes, just as it arrives in yours. I do something once, and then it will be seen or read by many.
You reap the benefits of scale and leverage, rather than doing every single thing one on one and in real time. It's part of building a marketing asset.
Start by unpacking your IP
One of the first steps on this journey is unpacking your IP. The goal is to convert your intellectual capital, the stuff in your head, into intellectual property, the stuff you can share.
Once you've unpacked some IP, you can feed it into a tool like ChatGPT so that it knows all about you and it can become your right-hand content marketing assistant.
