It feels like engagement these days is mainly just bots liking or commenting on autopilot. And it shows. A post that gets hundreds of likes often leads nowhere.
But the quiet DMs, the personal emails, the real conversations with people, these actually move the needle.
This week I was reminded again that the loudest metrics aren't always the most meaningful ones. An instant reply to a Shake the Tree email. A "can you fill in for a speaker on Friday?" email. A real post that lets readers in on what's actually going on. That's the gold.
In a world where everyone's shouting, whispering directly to the right people still works best.
I'm a fan of communicating with your true fans and building a connection over time, rather than hoping for a one-hit wonder post that looks sexy but doesn't spark a real relationship. Real beats robotic.
You know how much I love using tech, AI and VAs, but the reason I use them is to free up my time and energy for genuine relationships.
So here's my nudge. Don't just post. Don't just automate. Reach out to someone. Say something real. Start a proper conversation. Allocate some time to do it yourself. That's what I'm doing. And yes, it works.
