When you build yourself a content machine, it allows you to focus on your highest value and most energising work.
This is because once you’ve created a piece of content and published it, it means that dozens, if not hundreds or thousands of people can then engage with that content and get to know, like and trust you.
That is a digital asset.
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The “digital you” is doing most of the heavy lifting whilst “real life you” who’s done the piece of content once, can then be free to do their highest value work.
Or alternatively doing stuff outside of work, like hanging out with your family or focusing on hobbies or pastimes.
That is the real value of building a content machine. It frees you up so that you can focus on more important stuff.
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I’m off to Sydney tomorrow for the The Adviser conference. I’m going with the family this time so I can show the kids where I lived at Bondi for 8 years.
Finally, if you’re coming along on my TikTok and YouTube shorts experiment, thank you.
Again I don’t expect clients to do this — I am just playing and testing right now.
I’ll share the good, the bad and the ugly as I go.
If you’re curious, this video is in the lead for most overall views (nearly 2k cumulative)
Watch on TikTok YouTube shorts
Cheers,
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PS. When you’re ready, here are 6 ways I can help you grow:
1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.
2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.
3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.
4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.
5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.
6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.