When you build yourself a content machine, it allows you to focus on your highest value and most energising work.
This is because once you've created a piece of content and published it, dozens, if not hundreds or thousands of people can then engage with that content and get to know, like and trust you.
That is a digital asset.
The digital you is doing most of the heavy lifting whilst the real life you, who's done the piece of content once, can then be free to do their highest value work.
Or alternatively doing stuff outside of work, like hanging out with your family or focusing on hobbies or pastimes.
That is the real value of building a content machine. It frees you up so that you can focus on more important stuff.
