Let me share a recent win from one of my clients, Chris, who built his marketing engine using the Replicate Yourself System. That is, he built the digital, virtual and AI version of himself.
You met him previously when I shared that Chris sold out his paid leadership workshop, and collected payment for 10 tickets at $1,000 each.
Prior to introducing him to my framework, Chris didn't believe it was possible to sell out his event to his existing network, especially over the holiday season. Plus he hadn't run a full day workshop via Zoom before. Chris accomplished both and overcame his limiting beliefs, because now he had frameworks to follow.
Specifically he used the Low Hanging Fruit and Shake The Tree frameworks.
That initial $10k was just the beginning
Here's what happened next. One of the companies who sent attendees had their debrief session with Chris and he was able to guide them into a follow-on workshop for their team. Thanks to Chris mapping out his Client Journey, this decision was the obvious next step for the client, and they chose the top tier option worth $7.5k.
So far, so good, right? Well, then another group of attendees had their debrief session and wanted more. This time they signed up to five in-house programs worth a total of $40k.
So, from a standing start to selling out a $10k front-end workshop, Chris has generated $47.5k in backend revenue so far, and he's only just warming up.
This has changed my business. I've never seen this kind of momentum in 10 years.
That's the power of a front-end Magnetic Offer plus a Core Offer sitting behind it. Chris is now gearing up for his next leadership workshop in May so he can rinse, repeat and improve.
