I’ve just landed in Melbourne for my keynote tomorrow.

I’m quite excited to be honest. I’m looking forward to talking about simplifying your marketing and leveraging AI.

I’m in a groove with my videos too.

I’ve got my content VAs helping edit and schedule them and I’ve got a long list of content ideas to talk about thanks to my AI Adam GPT.

Hat tip to my friend Omar Zenhom from $100MBA podcast who taught me the concept of creating content that your clients “need to have” rather than just content that’s “nice to have”.

He calls this a a Worry List.

A list of things that keep your ideal clients up at night.

I’ve been working with AI Adam (my custom GPT) to generate a Worry List so I’m never short of content to record on videos!

Here’s a video I recorded last week.

I actually shot this before I had my worry list, but this is a ‘takeaway’ insight from my keynote preso 😉

Watch on: LinkedIn Facebook YouTube

HOW TO RE-ENGAGE: One of the easiest ways to engage or re-engage with people in your network, whether they’re email contacts or LinkedIn contacts, is to simply write to them and offer them something that you think might be of value to them.

For example, you might say in a message:

“I’ve just finished creating this ______ resource for my clients. I thought it might be useful for you.

Would you like me to send you a copy?”

Something as simple as that is a perfect way to reengage with your network.

Just note though that you’re offering it, not ramming it down their throat.

You do need to wait for them to say yes, please, before sending it.

That’s known as permission to proceed.

So simply offer something first, wait for them to say yes, and then send it over to them.

How do you like to re-engage with people?

Cheers,
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PS. When you’re ready, here are 6 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.

6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.


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